Emergeast is proud to announce the launch of the Hermès Ramadan and Eid campaign developed in collaboration with Emergeast artist Shirin Sahba. This collaboration sought to create and narrate the luxury brand's key visuals expanding into the scenography through out the six Hermès stores in the Middle East.

Commissioned by Hermès, the project marks a significant milestone in Shirin Sahba’s practice, translating her painterly, narrative-driven visual language into the key storytelling narrative and fully immersive spatial experience in all Hermès stores. The campaign evolved from initial two-dimensional conceptual artworks turned animations into three-dimensional scenographic designs, culminating in the physical realisation of Hermès window displays across the region.

A central ambition of the project was to preserve the essemce of Shirin Sahba’s painterly language, translating her two-dimensional compositions and distinctive brushstrokes into spatial and animated forms unfoldin into the etheral Ramadan and Eid story crafted by Sahba. The campaign reveals how her traditional acrylic practice and signature shaped works can expand into scenography and motion while retaining the intimacy and tactility of her distinctive style.

Emergeast acted as Shirin Sahba’s Middle East representatives and project agents throughout the collaboration. The campaign reflects an intersection between fine art, luxury craftsmanship and architectural storytelling; bringing Shirin’s distinctive universe into dialogue with Hermès’ heritage and material culture.

The windows launch during Ramadan 2026 with an inaugural event in Dubai, celebrating the culmination of a multi-layered creative process involving Hermès local teams and Paris headquarters. This project represents a major step in Emergeast’s mission to position artists from the region within global luxury, cultural and institutional contexts, bridging artistic vision with large-scale commercial and spatial platforms.

View Shirin Sahba's full artwork portfolio below.